The Brighton Industrial Estate is now the Brighton Hub

by Brighton Council
New signage for the Brighton Hub

The Brighton Council has begun implementing the Brighton Industrial Estate Brand & Place Strategy with the completion of the Brighton Hub landmark entrance sign, and the construction of a new truck stop and town square on the corner of Strong Street and Glenstone Road commencing soon.

In 2020, Brighton Council released the Strategy with the aim to transition the Brighton Industrial Estate to be known as the Brighton Hub. This will establish it as a place with a strong identity, and one where people want to invest, work and visit.

Key recommendations included improving the appearance and identity of the estate via elevating the experience of entering the area, better wayfinding signage, and creating a place where workers and visitors could socialise, rest and visit pop-up services and events, including visits from food vans.

Works on the landmark entrance sign project on the Midland Highway have recently been completed. The sign stands at 10m tall and has lettering that’s lit up. The colours, design and fonts are taken from the Brighton Hub Branding Guidelines; these colours will be used in messaging throughout the Hub as part of the rebranding process.

The Brighton Council recently engaged a landscape architect to design a town square park in the estate which includes an upgrade to the existing truck stop on the corner of the Glenstone Road and Strong Street. The project has included consultation with nearby businesses and has received a strong level of interest. The final design endorsed by the Council includes a public toilet, seating, car parking and areas for food vans to visit.

The Federal Government recently awarded the Brighton Council $360,000 funding to construct the project under the Heavy Vehicle Rest Area Initiative program. The program looks to improve existing rest areas or construct new ones for truck drivers, to improve safety.

Mayor Leigh Gray, reiterated Council’s commitment to improving the Brighton Hub and to improving safety for truck drivers. “The new rest area will provide a pleasant and functional space for our hard-working truck drivers and other workers and visitors to the Brighton Hub to relax.

The investment in the rest area demonstrates Brighton Council’s ongoing commitment to position the Brighton Hub as an attractive prospect for future investors, employers and employees and to support growth,” Mayor Leigh Gray said.

The tender process on the truck stop construction is now underway and is expected to be completed by the end of 2024. The Brighton Council has also begun scoping other projects from the strategy, including improved footpaths, the creation of a business group and the refacing of an existing ‘retro’ style sign within the Brighton Hub.

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The Brighton Industrial Estate is now the Brighton Hub
The Brighton Industrial Estate is now the Brighton Hub
The Brighton Industrial Estate is now the Brighton Hub
The Brighton Industrial Estate is now the Brighton Hub
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