Promoting and marketing the Industrial Estate

BRIGHTON Council has launched a new marketing campaign to bring new business and employment to the municipality.

Mayor Tony Foster released a new flyer and brochure promoting the Brighton Industrial Estate to senior business leaders at a Property Council luncheon in Hobart. The launch followed the recent decision by Brighton Council to establish a specialist body to advise on investment and business development in the municipality.The body, known as the Brighton Industry and Housing Corporation’s will aim to maximise the economic and social benefits from Council owned land and generally support growth and development in the region.

Mayor Foster said Brighton was poised to become the regional transportation hub for southern Tasmania, hosting major road and rail infrastructure and within close commuting distance to Hobart International Airport and the Port of Hobart.

Brighton Council had responded to this with the successful development of the Brighton Industrial Estate and the comprehensive marketing campaign would attract new business and employment to the region.

“The Brighton Industrial Estate is at the centre of this major infrastructure initiative and represents a unique opportunity for business and industry development and expansion,” Cr Foster said.

“The Brighton Industrial Estate, adjoining Clark Industrial Park and nearby Cove Hill Commercial Park offer unequalled opportunities for businesses and industries to relocate or establish in a unique and purpose created industrial precinct.

“Already, a number of major business have established or moved to Brighton, making the municipality one of Tasmania’s important growth regions.

“Brighton already hosts a number of innovative and successful industries, from horticultural and landscape supplies, specialist high-technology manufacturing and business services, to wine production and resource value-adding,” Cr Foster said.

With more than 300 hectares of grade one heavy industrial zoned land featuring large block sizes, the Brighton Industrial Estate represents some of the best industrial land parcels in southern Tasmania. It offers a critical advantage to businesses seeking the freedom to expand and not be constrained by location or lack of services and infrastructure.

“Land costs are highly competitive and this, with the relatively low servicing charges means that businesses are able to free up more capital and assets to invest in growth and development,” Cr Foster said.

Brighton Council is recognised as having one of Tasmania’s most progressive local government administrations and has an enviable track record of successfully implementing strategies and plans to foster business development and growth, as well as providing improved infrastructure, community facilities and respecting the local environment.

“The Industrial Estate offers ready access to labour, transportation, energy, communication and all support services necessary for business success.

“Council prides itself on its ‘can do’ attitude and its understanding of business needs, as well as being responsive and efficient in meeting development requirements.

“The Brighton Industrial Estate and the adjoining industrial sites are well-served by critical infrastructure, including water and sewerage, electricity, natural gas and transport access.

“The commercial opportunities and lifestyle choices in Brighton are unprecedented, from ready access to committed and highly skilled employees, short commute times with attractive recreation choices, low cost options for business establishment and development and a business aware and supportive local Council.

“The development of the Brighton Industrial Estate is another of our initiatives to grow our municipality, increase our revenue base and provide growing and improved opportunities for our community,” Cr Foster said.