THE latest Tasmanian Brand Health Survey has put paid to claims by Treasurer Peter Gutwein that the State’s reputation as a clean, green destination was being threatened by the State’s water and sewerage systems.
The annual survey, conducted by Brand Tasmania and released this month, was described as overwhelmingly positive with respondents believing Tasmania’s reputation and perceptions of the State improving over the past year. The words most used by respondents in describing Tasmania were beautiful, clean and natural. Responses came in from across Australia and from 19 other countries. Continue reading “Brand survey destroys Treasurer’s claim that State’s reputation at risk”