BRIGHTON has launched a new brand designed to identify and market the municipality and region throughout Tasmania and beyond.
The branding was developed by the Brighton Council following extensive research and marketing advice, and can be used by all local businesses, community and sporting groups and events and activities in the municipality.
In launching the initiative, Mayor Tony Foster said the new Brighton brand, Brighton going places, would distinguish the municipality, its businesses, organisations and community.
“Brighton Council developed the branding project to assist our local community, businesses and organisations to identify with our region and to provide a marketing and promotional advantage,” Cr Foster said.
“The branding says it all. Brighton is certainly going places. We have a young and vibrant community, a progressive and determined Council, diverse and innovative businesses and caring and effective community groups and organisations.
“Importantly, all are determined to succeed.
“Brighton is one of the most dynamic and fastest growing municipalities in Tasmania and major developments such as the now completed Brighton Bypass, the Transport Hub, the Brighton Industrial Estate and our major affordable housing project, this growth is set to continue.”
The brand logo is a visual representation of the Brighton name. It is bold and contemporary and the graphic emphasis on the letter ‘g’ represents how the Brighton roadways act as an important link not only to other places in Tasmania, but also to different aspects of life in Brighton, such as the industrial, rural and residential environment.
The tagline ’going places’ is succinct and positive. It says everything about Brighton, the municipality and the region, and the orange and grey colours represent the heritage of the area and the roadways linking the community to other aspects of life in and surrounding Brighton.
Cr Foster said the branding would not replace the current Brighton Council logo, but would complement it.
“It captures the essential qualities of our municipality and its people. It can be used by all of Brighton and will sit alongside our logo on Council material.
“Council is confident that the Brighton going places brand will been welcomed into the hearts and minds of residents and contribute to a strong sense of identity and civic pride in our municipality and region.
“As the branding clearly states, Brighton is certainly going places,” Cr Foster said.
The new brand will be progressively incorporated in Council signage, websites and other material and is available in colour and mono versions to businesses, local groups and organisations on request.
Any business or group seeking to use the branding can contact Brighton Council General Manager, Ron Sanderson on telephone 6268 7000.